After “Barbie,” Mattel Is Raiding Its Entire Toybox
by Alex Barasch
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
by Alex Barasch
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.