New YorkerestEssential reads from every New Yorker issue

March 8, 1952

The New Yorker cover for March 8, 1952

Featured Pick

profiles

AN EMOLUTION FOR HELIOTROPE

Geoffrey T. Hellman

PROFILE of Howard Ketcham, color engineer, with offices at 101 Park Ave. Ketcham differs from most industrial designers in that he thinks of design …