The Cobra
Inside a movie marketer’s playbook.
Tim Palen, Lionsgate's head of marketing, cultivates an unusual mixture of traits—warm, incisive, competitive, loyal, and catty. He wears black Prada everything to premières. "I'm such a groupie," he admitted after clasping Thandie Newton's hand. "I'm a fourteen-year-old girl. Having a girl's viewing habits actually comes in very handy."