After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO, Alex Barasch writes.
"I have met with some of the greatest artists, truly, in the world. . . . And, if you don't walk out drinking the Kool-Aid, then it was a great playdate, but maybe we don't continue playing." — Richard Dickson, Mattel's chief operating officer