New YorkerestThe essential reads from every New Yorker issue

Malcolm Gladwell

Malcolm Gladwell is a staff writer at The New Yorker and the host of the podcast “Revisionist History.”

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17 picks · 1994–2015

Featured Picks

Starting Over
dept. of social studies ·

The mass exodus from New Orleans has revealed a lot about how much your neighborhood can shape your fate. Malcolm Gladwell reports.

Talent Grab
annals of business ·

Malcolm Gladwell on the outsiders who revolutionized the amounts we pay professional baseball players, executives, and other "talent."

Small Change
annals of innovation ·

Why the revolution will not be tweeted.

The Formula
annals of entertainment ·

What if you built a machine to predict hit movies?

The Ketchup Conundrum
taste technologies ·

Malcolm Gladwell on the history of mustard and ketchup, the science and psychology of food testing, and how the best food products have “amplitude.”

The Terrazzo Jungle
annals of commerce ·

Fifty years ago, the mall was born. America would never be the same.

Group Think
books ·

What does "Saturday Night Live" have in common with German philosophy?

Political Heat
books ·

The great Chicago heat wave, and other unnatural disasters.

The Talent Myth
dept. of human resources ·

Malcolm Gladwell questions the correlation between I.Q. and occupational success: “The talent myth assumes that people make organizations smart. More often than not, it's the other way around.”

The Physical Genius
a reporter at large ·

Malcolm Gladwell investigates what makes Wayne Gretzky, Yo-Yo Ma, and the brain surgeon Charlie Wilson so good at what they do.

True Colors
annals of advertising ·

Malcolm Gladwell on feminism, women’s hair dye, and the hidden history of postwar America.

The Deadliest Virus Ever Known
a reporter at large ·

Malcolm Gladwell on the Spanish-flu epidemic of 1918, which reached virtually every country, as the First World War came to an end, killing between twenty and forty million people.

The Coolhunt
annals of style ·

Malcolm Gladwell’s 1997 report on the fashion-trend coolhunters DeeDee Gordon and Baysie Wightman: “What they have is what everybody seems to want these days, which is a window on the world of the street.”

The New Age of Man
a reporter at large ·

Scientists were once content just to try to rid us of fatal diseases. Now, some of them are actually trying to extend the human life cycle. But will we be …

Smoke Out
comment ·

Comment about regulating cigarettes & smoking. Last month Dr. David A. Kessler, the commissioner of the Food & Drug Administration, told Congress he …