The Coolhunt
Malcolm Gladwell’s 1997 report on the fashion-trend coolhunters DeeDee Gordon and Baysie Wightman: “What they have is what everybody seems to want these days, which is a window on the world of the street.”
On the paradox of trend-spotting: "The quicker the chase, the quicker the flight. The act of discovering what's cool is what causes cool to move on."